Paris, France
CLIENT
Maison Kole
Maison Kole
Maison Kole
PROJECT TYPE
Campaign Production
Campaign Production
Campaign Production
YEAR
2025
2025
LOCATION
Paris, France
Paris, France
A campaign production project for a Paris fashion label entering a new market. Concept, art direction, and delivery across print and digital touchpoints.
Maison Kole was entering a new market with strong product but no existing awareness. The campaign needed to introduce the brand to an audience that had never heard of them — without feeling like an introduction. They wanted to arrive, not announce.
Maison Kole was entering a new market with strong product but no existing awareness. The campaign needed to introduce the brand to an audience that had never heard of them — without feeling like an introduction. They wanted to arrive, not announce.
We developed a campaign concept built around the idea of quiet confidence — imagery and copy that assumed familiarity rather than explaining the brand. Art directed across three shoot days in Paris, then adapted for print, digital, and out-of-home placements in the target market.
We developed a campaign concept built around the idea of quiet confidence — imagery and copy that assumed familiarity rather than explaining the brand. Art directed across three shoot days in Paris, then adapted for print, digital, and out-of-home placements in the target market.
The campaign ran across four cities over six weeks. Brand search volume in the target market increased significantly in the first month. Maison Kole reported their strongest new market launch to date and have since briefed us on their next campaign.
The campaign ran across four cities over six weeks. Brand search volume in the target market increased significantly in the first month. Maison Kole reported their strongest new market launch to date and have since briefed us on their next campaign.
